STN Northcote
STN

STN Northcote

STN stands for Station – a new addition to the thriving Northcote café scene. With a brief calling for interiors inspired by the London Underground, Studio Tate worked with this theme at an abstract level, incorporating the materiality, detailing and imagery into the space.

The space is anchored by a large bar, with chamfered glazed brick to round off the corners of this central piece. The detailing is reminiscent of the tube stops, complimented by the light, bright fitout. Iron strapwork covering the bulkhead references the geometries of the metal mesh gate that closes off the stations after hours. Drawing on the vintage poster campaigns advertising the attractions of each London station, a range of muted tones has been used in the branding to evoke the site’s unique environment.

Working with collaborators Pop and Pac for the branding and graphics, other design elements are based around the ribbon and dot forms of the iconic underground route maps, such as feature lighting with round, frosted light source. With a planned expansion to multiple locations, a hero colour and shape for each STN have also been created, to balance local specificity with the cohesive brand narrative. Northcote will use the red brick that characterises its streetscapes with a diamond shape found in fonts and detailing.

Photography by Dan Hocking

STN
STN

STN Northcote

STN stands for Station – a new addition to the thriving Northcote café scene. With a brief calling for interiors inspired by the London Underground, Studio Tate worked with this theme at an abstract level, incorporating the materiality, detailing and imagery into the space.

The space is anchored by a large bar, with chamfered glazed brick to round off the corners of this central piece. The detailing is reminiscent of the tube stops, complimented by the light, bright fitout. Iron strapwork covering the bulkhead references the geometries of the metal mesh gate that closes off the stations after hours. Drawing on the vintage poster campaigns advertising the attractions of each London station, a range of muted tones has been used in the branding to evoke the site’s unique environment.

Working with collaborators Pop and Pac for the branding and graphics, other design elements are based around the ribbon and dot forms of the iconic underground route maps, such as feature lighting with round, frosted light source. With a planned expansion to multiple locations, a hero colour and shape for each STN have also been created, to balance local specificity with the cohesive brand narrative. Northcote will use the red brick that characterises its streetscapes with a diamond shape found in fonts and detailing.

Photography by Dan Hocking